Privacy notice regarding Fabrika’s marketing services

What personal data is collected, for which purposes and on what legal basis?

Fabrika collects the personal data provided by you when signing up for Fabrika marketing services, which can include your first and last name, your email address, your telephone number, your country, your company, related company information, your area of interest and your job role (hereinafter the “Personal Data”).

Fabrika is using the Personal Data for the purposes of delivering the requested marketing services to you and to provide you with personalized experience, information and marketing relevant for you through email, SMS, phone, push notifications or letter about Fabrika’s tools, applications, products, events and promotions.

In order for Fabrika to fulfil the purposes mentioned above, Fabrika will store your Personal Data and analyze your behavior on your use of the different Fabrika websites, applications or tools, you have access to, including if you have filled out a form for Fabrika’s newsletter.

To analyze your behavior and to identify visitors and re-visitors on the Fabrika websites, Fabrika is using cookies. Please, read our cookie policy for more information on Fabrika’s usage of cookies.

The legal basis of the processing of your Personal Data for Fabrika’s marketing services is your consent (Article 6, para. 1, lit. a of the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”).

Your Personal Data may only be processed for different purposes if this is necessary for complying with legal or regulatory obligations (e.g., transfer to courts or criminal prosecution authorities), if you have consented to the respective processing or if the processing is otherwise lawful under applicable law. If processing for a different purpose takes place, we may provide you with additional information.

You are not obliged to provide your consent to receipt of the marketing services and the related processing of your personal data. If you do not provide your consent, you will not be able to get the marketing services.

Details of the data controller and recipients of the personal data

Fabrika A/S, Normansvej 1,8920 Randers NV, Denmark is data controller of your Personal Data and responsible for data security and processing of the data according to the specific purposes mentioned above.

Fabrika can share your Personal Data with third party parties who will act as Fabrika’s data processors for processing your Personal Data according to the purposes mentioned above. The following data processors are used:

  • MailChimp, The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA
  • Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA


Other authorized third parties may need to access or store personal data if required or permitted by applicable law (e.g. governmental authorities, courts, external advisors, and similar third parties that are public bodies).

In certain cases, your Personal Data may be transferred to outside of EU/EEA. Fabrika ensures that such transfer will be carried out in accordance with the applicable data protection laws. This entails that any party outside of EU/EEA which comes in possession of your Personal Data must ensure an adequate level of protection, for example by entering into the EU standard contractual clauses, or implement and comply with binding corporate rules, where applicable. If you have any inquiries in relation hereto, you are welcome to contact Fabrika at

Retention period

Data collected for the purposes stated above will be stored only as long as necessary for the purposes mentioned above, namely as long as you have not withdrawn your marketing consent. That means that if you withdraw your consent, Fabrika will as soon as possible remove the link directly to your profile identity in the marketing system.

If a judicial or disciplinary action is initiated, the Personal Data may be stored until the end of such action, including any potential periods for appeal, and will then be deleted or archived.

Your Personal Data will not be kept in a form that allows you to be identified for any longer than is reasonably considered necessary by Fabrika for achieving the purposes for which it was collected or processed or as it is established in the applicable laws related to data retention periods.

Your rights

If you have declared your consent for any personal data processing activities, you can withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal.

Right of access: You may have the right to obtain from us confirmation as to whether or not personal data concerning you is processed, and, where that is the case, to request access to the personal data. The access information includes – inter alia – the purposes of the processing, the categories of personal data concerned, and the recipients or categories of recipients to whom the personal data have been or will be disclosed. However, this is not an absolute right and the interests of other individuals may restrict your right of access.

You may have the right to obtain a copy of the personal data undergoing processing. For further copies requested by you, we may charge a reasonable fee based on administrative costs.

Right to rectification: You may have the right to obtain from us the rectification of inaccurate personal data concerning you. Depending on the purposes of the processing, you may have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to erasure (“right to be forgotten”): Under certain circumstances, you may have the right to obtain from us the erasure of personal data concerning you and we may be obliged to erase such personal data.

Right to restriction of processing: Under certain circumstances, you may have the right to obtain from us restriction of processing your personal data. In this case, the respective data will be marked and may only be processed by us for certain purposes.

Right to object: Under certain circumstances, you may have the right to object, on grounds relating to your particular situation, or where personal data are processed for direct marketing purposes at any time to the processing of your personal data by us and we can be required to no longer process your personal data.

Right to data portability: Under certain circumstances, you may have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit those data to another entity without hindrance from us.

If you would like to know more or wish to use one or more of your above rights, you are welcome to contact Fabrika A/S by sending an email to

In case of complaints, you also have the right to lodge a complaint with the competent supervisory authority regarding the processing of your Personal Data.

Changes to the privacy notice

We reserve the right to change or supplement this privacy notice at any time. To the extent, the changes of the Privacy Policy are regarded as material and significant, you will be expressly informed hereof, for example via email.

Privacy notice regarding Fabrika’s use of cookies

In addition to the details, you enter when you subscribe to a newsletter and other services, the website also sets cookies. Cookies are digital data packages that the website stores on your hard drive. The cookies we use identify the user’s terminal devices (e.g. pc, mobile phone, tablet, etc.). A cookie is not a program and it does not contain a virus.

The Website stores cookies to improve the website service and user benefits by generating web statistics.

In addition to Fabrika cookies, the website registers and sets the following third-party cookies:

Google Analytics

The website uses Google Analytics to monitor data traffic on the website. Google’s cookies are used to understand how visitors use our site and to improve the site over time. The information is anonymous. To opt out of Google Analytics generally, visit

Google Analytics registers and sets two types of cookies:

  • Persistent cookies, which show user behaviour over time. Persistent cookies are stored for a period of up to two years.
  • Session cookies, which show user behaviour within a given visit. Session cookies are deleted when you close the tab or browser.
  • Click here for an overview of privacy at Google


Google Ads

The website uses Google Ads cookies to focus advertising specifically on users who have visited To disable so-called remarketing and personalised ads, click here:

You can see and erase data regarding your interests and demographic profile that is stored by Google here:

Facebook Ads (advertising)

The website uses Facebook cookies to enhance advertising specifically for users who have visited You can determine which ads you can see on Facebook. Click the link to adjust your ad preferences and settings:

LinkedIn Ads

The website uses LinkedIn cookies to enhance advertising specifically for users who have visited You can determine which ads you see on LinkedIn. Click the link to adjust your advertising settings:


The website uses Hubspot to monitor data traffic on the website.

If you do not wish Fabrika to identify your pc, mobile phone, tablet, etc., by setting cookies, you can disable cookies in your browser. See guidelines here:

Every time you visit the website – regardless of whether there is a cookie or not – Fabrika registers the type of browser used by the user, the operating system, etc. of the pages, which the user wishes to access. This data is used in an accumulated anonymous report for use in statistical analysis of how the website is generally used.

If you have any questions or comments related to our cookie policy contact us here:

Fabrika A/S
Normansvej 1
DK-8920 Randers NV
Telephone +45 88 82 50 00